The Heart Rhythm Society (HRS) has been named a Bronze winner in the “Health & Wellness” category of the 33rd Annual Telly Awards for its Sudden Cardiac Arrest (SCA) Patient Education DVD. This year’s Annual Telly Awards received over 12,000 entries for all its categories.
The SCA Patient Education DVD is the Society’s first-ever educational DVD developed as a resource specifically for patients at risk of sudden cardiac arrest and part of the Society’s annual SCA awareness initiatives. The DVD uses a mix of real-world video footage and animation to help both patients and caregivers understand SCA, risk factors, warning signs and prevention options.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programmes, the finest video and film productions, and online commercials, video and films. The awards strive to strengthen the visual arts community by inspiring, promoting and supporting creativity. A panel of over 500 accomplished industry professionals judged the competition.
“We are honored to be the recipient of a Telly Award this year and to be recognised by top advertising and production professionals,” said Anne M Gillis, president of Heart Rhythm Society. “Recognition from this award provides the Society with an opportunity to expand its reach and hopefully generate greater awareness for the common heart rhythm disorders that affect millions of people around the world.”
Each year, more than 250,000 deaths occur as a result of SCA. In fact, SCA claims one life every two minutes, taking more lives each year than breast cancer, lung cancer or AIDS. To increase the survival rate from SCA, it is important for the public to understand what SCA is, what the symptoms and warning signs are and how to respond and prevent SCA from occurring. In an effort to increase awareness about SCA, HRS developed the “Apples and Oranges” campaign to explain the differences between SCA and a heart attack by utilising various resources such as the patient DVD to address common misperceptions.
HRS has launched two consumer awareness initiatives to focus on risk assessment, prevention and treatment of SCA and atrial fibrillation. In addition to the “Apples and Oranges” campaign, the “A-Fib Feels Like” campaign brings to light the warning signs of atrial fibrillation and the link between atrial fibrillation and stroke. Both campaigns provide detailed information and resources to help people become more informed about common heart health issues and the field of electrophysiology. For more on this educational video, click here.